The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift
- Downloads：6157
- Type：Epub+TxT+PDF+Mobi
- Create Date：2022-07-26 16:16:40
- Update Date：2025-09-24
- Status：finish
- Author：QuHarrison Terry
- ISBN：111989252X
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
The Metaverse Handbook is the resource for C-suite executives and creative professionals alike seeking to understand and apply the emerging changes to the web to their business ventures。 One part inspiration and one part education， The Metaverse Handbook highlights more than 120 creators who are building new digital tools and guides readers through the steps to harness innovations in digital commerce， digital communities， and consumer digital experiences。
It will explore:
Web3 development with blockchain-based websites Changes to user digital identification through blockchain wallets Digital asset creation and ownership via NFTs Immersive gaming and social environments Building blocks of the metaverse Pitfalls to achieving the vision of the metaverse
The Metaverse Handbook illustrates these dense， futuristic topics with easy-to-understand examples， approachable language， and concrete practical applications。 Readers will be empowered to apply the foundational and advanced concepts they learn to their own work with VR/AR technologies。
It will explore:
Web3 development with blockchain-based websites Changes to user digital identification through blockchain wallets Digital asset creation and ownership via NFTs Immersive gaming and social environments Building blocks of the metaverse Pitfalls to achieving the vision of the metaverse
The Metaverse Handbook illustrates these dense， futuristic topics with easy-to-understand examples， approachable language， and concrete practical applications。 Readers will be empowered to apply the foundational and advanced concepts they learn to their own work with VR/AR technologies。
Reviews
Jung
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#444 METAIn the past few years， there’s been a lot of hype about new digital technologies and their commercial potential。 Buzzwords like NFTs and Metaverse have sprung up in reports on digital artworks and pixelated graphics of punks have sold for millions of dollars。 This has raised quite a few eyebrows。 But it’s undeniable that something big is happening in the tech landscape。 That’s why Facebook has rebranded itself as Meta and is investing billions of dollars in virtual reality software。The #444 METAIn the past few years， there’s been a lot of hype about new digital technologies and their commercial potential。 Buzzwords like NFTs and Metaverse have sprung up in reports on digital artworks and pixelated graphics of punks have sold for millions of dollars。 This has raised quite a few eyebrows。 But it’s undeniable that something big is happening in the tech landscape。 That’s why Facebook has rebranded itself as Meta and is investing billions of dollars in virtual reality software。The Metaverse is a new digital space with huge commercial potential。 And it’s gathering momentum。 Even if you’re not part of a tech company， it’s going to provide you with opportunities， just like the internet did when it entered our homes and workplaces。So， let’s find out what the Metaverse offers business leaders and creators。 ---The Metaverse is a new market with mass potential。In 2020， something exciting happened。 During mandatory lockdowns and stay-at-home orders， digital experiences were flourishing。 And， importantly， they were generating profit。 The young and young at heart alike sought out escape and connection in the virtual world。 For instance， Nintendo Switch’s Animal Crossings: New Horizons was released in March 2020。 In it， players build and upgrade houses and befriend local animals。 In just two years， it sold 37 million copies。But it’s not just games that people were buying。 Combat game Fortnite has grown its user base to 350 million since 2017。 In 2020 alone， these users generated $5 billion in revenue from the sale of digital accessories。 That means accessories you buy for your in-game character – not physical items you can use or wear yourself。Fortnite has digital concerts for its users too，which have attracted over 10 million attendees。 They’re not alone in creating major events。 In 2021， Paris Hilton hosted a digital New Year’s Eve party that attracted more than twice the number of people who were in Times Square。 That’s right – more people went to a virtual party than to see the ball drop in person。 Take a moment to think about your audience reach if your brand sponsored an event that size。 This is the potential of the Metaverse。Now， you’re probably either impressed by these figures， or you’re feeling a little cynical。 After all， not every brand is about fun and games。 But that doesn’t mean there isn’t a place for you and your brand in the Metaverse。 In fact， as the Metaverse develops， there’ll be opportunities for all sectors and brands to participate， whether that’s using it as an immersive digital workplace or allowing customers to test out real-world products digitally first using simulation technology。 Maybe your brand will host a social space that’ll provide you with market feedback。 Or perhaps you’ll be using the Metaverse in a way we can’t even imagine yet。So， what exactly is this Metaverse？Simply speaking， the Metaverse is a virtual realm made up of worlds that are created by builders。 Confusingly， these worlds are also called “metaverses，” but to simplify here， we’ll use the term “Metaverse” to refer to the whole virtual universe that contains these different worlds。Some worlds use a web browser as their point of access， like Decentraland。 Some use gaming consoles – you can enter Fortnite’s world using the PlayStation。 And some use virtual reality headsets for a deeply immersive experience。 This is the direction that Mark Zuckerberg’s company Meta will be using in its VR experience – Horizon Worlds。Meta’s goal is to create a virtual reality where people can meet， collaborate， and share experiences like going to a conference。 Essentially， it sees the Metaverse as a sophisticated communication tool where you can fully immerse yourself socially， professionally， and commercially。 For instance， you might end up not only working remotely， but working virtually。 Your office could be in the Metaverse， your commute as simple as donning your VR headset。 As soon as you’re in， you’ll be able to walk around， attend meetings， sit at your desk and work， even chat with colleagues as you pass them in the corridor。 Because of this complete immersion， many people believe that the Metaverse will supersede the internet as we currently know it。The concept of these virtual realms isn’t new。 In fact， author Neal Stephenson’s novel Snow Crash depicted the Metaverse， and it was published way back in 1992 – long before the internet had made its way into our homes。 This novel coined the term Metaverse and also avatar – which means the digital version of you that exists in virtual worlds。 But what’s really given the Metaverse its momentum is a shift in attitude toward digital assets。Digital assets refers to anything that exists in the digital world – files， emails， videos。 Essentially， it means bundles of data。 Until 2021， these assets rarely had a defined monetary value attached to them。 But all that changed in the second year of the pandemic。You might have heard of non-fungible tokens – or NFTs。 These little bundles of data form something tangible – a unique avatar， an artwork， a song， a trading card， even virtual furniture to kit out your virtual house。 NFTs are coded in a way that they can’t be copied， making them exclusive。 And in 2021， they became a must-have Metaverse item， so much so that $11 billion worth of NFTs were traded in that year alone。Suddenly， owning an NFT was like owning a Rolex or a Porsche。 The advent of NFTs had given digital assets value in the eyes of society。 And that value creates huge earning potential for companies who are making digital assets， along with the architects and designers who create virtual spaces for people to house their digital collections。---The Metaverse’s power lies in its flexibility and integrity。Now that you have a sense of what the Metaverse is， we’re going to take a quick look at the technology behind it。 But you won’t need an engineering degree to understand this。 What we’ll share with you will help you understand the types of assets available to your brand and why it’s possible to commercialize them。 Keep in mind that we’re currently in what the authors call Metaverse 1。0。 And that means technology will continue to develop。 There will be a version 2。0， 3。0， and so on。On the other hand， certain fundamentals will remain the same。 One of these fundamentals is the view that every user should be able to personalize their Metaverse experience – like the appearance and wardrobe of their avatars， or the shape and style of their houses。 Because of this， the Metaverse needs to be built with tools that work across all kinds of different platforms， as well as allowing for all the endless variations that users might want。 This means users won’t be forced to choose assets from a predetermined range， like when you buy something off the shelf in the physical world。 Instead， they can tell their building tool what they want and it will modify its files to accommodate that， making every user’s experience bespoke。At the moment， Unity and Unreal Engine are the two main tools that builders are using to create the foundation of the Metaverse。 Alongside these you can find a range of 3D modeling tools like AutoCAD or Cinema 4D。 Creators can make whatever they like in these programs – houses， animated pets， jetpacks – and then integrate them into the Metaverse using Unity or Unreal Engine。So， that explains how the Metaverse and all its assets are created。 But it doesn’t explain how you end up with commercial digital products that can’t just be copied and given to every avatar in your virtual neighborhood。 Let’s look at that now。The Metaverse is based on the blockchain system。 Blockchain is a way of recording information so that it’s almost impossible to hack， copy， or edit。 Think of it as a giant ledger that records the DNA of everything in the Metaverse， from avatars and assets to commercial activities and participation in events。Blockchain is what allows creators to develop one-off digital assets， like the NFTs we mentioned earlier。 With blockchain working in the background， it’s impossible to replicate the NFTs， and you can also verify their authenticity。 This puts creators of digital assets in the same position as manufacturers and retailers of products in the physical world。 For instance， if you go to your local mall and buy a pair of shoes， you can’t take the shoes home， copy them， and give everyone you know their own pair。 Blockchain guards the integrity of virtual world assets in the same way。Before you can acquire any digital assets， you’ll need an e-wallet。 This wallet is attached to a blockchain address that holds your ID in the Metaverse， just like your physical-world wallet holds your driver’s license。 Your wallet stores all your cryptocurrency – the different types of currency used in different Metaverse worlds – and you can use it to make transactions without using an app like PayPal。 Your blockchain-based wallet is all that you need。Once you have your wallet set up， you can go and shop at digital stores and showrooms。 Metaverse assets fall into four main categories: avatars， which are your digital identity; accessories， like clothing or wearable items; objects that color and enrich your digital world， like vehicles， artwork or furniture; and real estate – just like in the physical world， you can buy a plot of land – with the help of a Metaverse mortgage broker if you need a loan – build yourself a home， workplace， or social space， and fit it out with your digital assets。All of this means that there’s going to be a huge demand for designers and architects， who’ll create these digital assets and spaces。 So， if you work in these industries， it might be a good idea to start upskilling yourself。 Once the Metaverse is established， there’ll be entire industries dedicated to its products and offerings – only in the digital world， considerations like physics and resources won’t be an issue。---Capitalizing the Metaverse takes time， so create and implement your Metaverse strategy now。So far， we’ve been talking about the Metaverse like it’s a place – albeit a digital one。 That’s true， but it’s also useful to think about it as a piece of software。 Think of Microsoft Office。 If you were born in the analogue era， you’ll have witnessed countless software upgrades in your life。 Twenty years ago， you might have been typing up reports in Word or creating budgets in Excel。 You can still do that， but you can also host an online meeting with colleagues located around the world， using Microsoft Teams。The point here is that software evolves over time。 As mentioned previously， at the moment， we’re working with Metaverse 1。0。 There’s so much possibility and scope that we can’t know exactly what version 2。0 or 3。0 will be like。 But that doesn’t mean you should stand back and wait for the Metaverse to unfold。 The time to start integrating it into your business strategy is now。 Think of it like growing a fruit tree。 If you want something to harvest in a few years， you need to prepare the soil， plant your sapling as soon as possible， and nurture it so that it’ll flourish and bear fruit in the future。Depending on who you are and what you do， there are different ways to incorporate the Metaverse into your business strategy。 We’re going to look at three sectors。Brands and corporations with IPThe first is brands and corporations with IP。 If you want your brand or product to thrive in the future， you’re going to need a presence in the Metaverse。 But that creates a huge challenge。 The Metaverse is already sprawling and will only grow as it evolves。 And it’s buzzing with activity that keeps its users occupied and distracted。 Unless your brand is a behemoth like Disney， you’re going to struggle to get enough visibility and traction to find your potential customers。But getting in on the scene early creates a fantastic opportunity for you if you already have a solid and loyal customer base。 Instead of focusing on how you can sell to general Metaverse users， see yourself as the shepherd who’ll safely guide your flock into this new realm。 If you can take your existing customers with you on your journey into the Metaverse， they’ll become the first users of your Metaverse range。Say you make jackets known for their cool prints。 Your goal might be to sell digital jackets on the Metaverse that avatars can wear。 Since your customers already love your jackets， they’re going to be the perfect Metaverse ambassadors。 So， you’ll want to get them interested in coming on your journey into the digital frontier。To do this successfully， you’ll need to gain their trust so that they’re willing to follow where you lead。 Trust forms when people are honest， open， and vulnerable， so share your excitement and curiosity about venturing into the Metaverse， but share your worries and concerns too。You’ll be the one sharing information and knowledge about the Metaverse with your customers to help them understand things like blockchain， digital wallets， and assets。 Draw on your understanding of how to best communicate with your customers， so you can support them effectively。While you’re building this trust， reflect on your existing IP and your brand values。 What do customers know and love you for？ What are your USPs？ How could that translate into a Metaverse asset that lets your customers express their identity and feels exclusive？ This is a compelling combination that customers crave in the physical world。 The Metaverse is no different。 Users want to represent themselves uniquely， and they want assets that give them status。 That’s why one-off， branded avatars， like rare CryptoPunks， sell for millions of dollars。An excellent starting point is buying a plot of land。 Especially if your brand isn’t aligned so concretely with a physical product。 Naming the plot after the brand can transform it into a well-known meeting point， like saying， “meet you outside the Chrysler Building。” You could even build a simple social space on your plot for people to hang out in。 This is a great way to reinvent your brand as tech-forward if it’s usually viewed as a bit of a Luddite。EntertainersOur second sector – entertainers – has a different type of opportunity available to it。 If your work involves performing in front of audiences， the Metaverse offers a platform unrestricted by geography， time zone， or even gravity。 With the help of builders， you can create a digital twin， programmed to perform on your behalf。Start by thinking about your best work。 Maybe it was a comedy routine that had the audience laughing until they cried or a DJ set that got the most reluctant dancers grooving。 Use this as the basis of your twin’s performance and then work with your builder to make a Metaverse-friendly digital installment。This is how rapper Travis Scott performed in Fortnite。 The concert was a huge success。 Fortnite's players participated in the experience – their avatars getting immersed in water before floating off into space。 With the right builder by your side， your performances can take on a whole new scope。Metaverse GeeksOf course， you might already be technically apt， which brings us to our third sector – Metaverse Geeks。 If you fall into this category， you’re in the most exciting position。 You can become a Metaverse founder。Eventually， every interest and culture – however niche – will have its place in the Metaverse。 So， think about your interests and passions and find out if they currently have a presence。 If not， this is your opportunity。 You can be the person who seeds that interest in the Metaverse。 You never know where this might lead。 The best-selling novel Fifty Shades of Grey， by author E。L。 James， started its life as installments published on Twilight fan fiction websites。 Now， the trilogy it belongs to has earned James over $90 million。You’re probably already part of a community that shares your passion， so get a few of your fellow members onboard to help you pave the way into the Metaverse。 Upskill yourself by learning Unity or Blender， so you can establish yourself as the leading founder。 That’ll position you as the authority not only of your passion， but of its place in the Metaverse。And who knows？ You might end up in the annals of Metaverse history。---The Metaverse is no longer just a place for kids and gamers; it’s evolving into a market that will encompass most sectors。 Both it and its user technology are still being developed， but this gives you time to learn， strategize about how you can adapt your products， and rethink your marketing campaigns so that you can position yourself at the forefront of the Metaverse marketplace。 。。。more
Tom Walsh
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Simplistic overview of a few aspects of the Metaverse， its current state and possible future。 Only worth reading if you’ve been under a rock for the last five years。 It’s written as a promotional TED Talk for newbies or Hotshot CEO’s who think they can get in on the Ground Floor and take on Amazon， Meta， Google， et al。 Good Luck， Suckers！
Sumia Fatima
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In 2021， Paris Hilton hosted a digital New Year’s Eve party that attracted more than twice the number of people who were in Times Square。 That’s right – more people went to a virtual party than to see the ball drop in personIn 2020 alone， fortnite generated $5 billion in revenue from the sale of digital accessoriesIn March 2020 Nintendo Switch’s Animal Crossings: New Horizons was released and in just two years， it sold 37 million copies。 In it， players build and upgrade houses and befriend loca In 2021， Paris Hilton hosted a digital New Year’s Eve party that attracted more than twice the number of people who were in Times Square。 That’s right – more people went to a virtual party than to see the ball drop in personIn 2020 alone， fortnite generated $5 billion in revenue from the sale of digital accessoriesIn March 2020 Nintendo Switch’s Animal Crossings: New Horizons was released and in just two years， it sold 37 million copies。 In it， players build and upgrade houses and befriend local animals virtually。 This seems crazy but just as the internet entered our lives， metaverse will too。 The world is going towards an era where people connect virtually only， what the world will feed u， u will see only that， paying a billion dollars virtually while in reality the people suffer， children die， immigrants get killed， races exterminated but who care， we r connected virtually and that's what matters right？ Watch the documentary social dilemma and u will truly understand how u r right now standing on the web of a spider。 Give ur children Quran and they will hold fast everything 。。。more
Parit
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Quite restricted on surface。 No in-depth insights。。。。
Shafayet
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Metaverse is bringing the next tectonic shift on the internet， and it's here to stay。 Metaverse is not just for kids and gamers， it has the potential to bring value to almost all sectors。 Visualize building a virtual space for a company， working in a virtual workplace， joining a virtual concert- the opportunities are boundless。 Metaverse is bringing the next tectonic shift on the internet， and it's here to stay。 Metaverse is not just for kids and gamers， it has the potential to bring value to almost all sectors。 Visualize building a virtual space for a company， working in a virtual workplace， joining a virtual concert- the opportunities are boundless。 。。。more
Chris Toney
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